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Morgan Jones vs John Francis

A like-for-like look at what each agent charges to let and manage a property in Swansea.

By Jonathan Chan, Director, Morgan Jones Estates & Lettings ·Last updated: 14 July 2026

In short: John Francis is a long-established, Countrywide-owned Swansea agent. Their published fee schedule puts full management at 13% + VAT (15.6% inc) and let-and-rent-collection at 10% + VAT, subject to a minimum charge per tenancy. Morgan Jones charges 10% + VAT (12% inc) management, 6% + VAT rent collection, and a flat £295 + VAT let-only, with no minimum charge.

  Morgan Jones John Francis
Full management fee 12% inc VAT (10% + VAT) 15.6% inc VAT (13% + VAT)
Rent collection fee 7.2% inc VAT (6% + VAT) 12% inc VAT (10% + VAT)
Let-only (tenant find) £354 inc VAT (£295 + VAT) 10% of the rent for the term (min £720 inc VAT)
Minimum charge None £720 inc VAT per tenancy, per year
New-landlord offer 3 months free
Client Money Protection Yes Yes
The Property Ombudsman Yes Yes

Let with Morgan Jones and save around £324 a year versus John Francis on a £750/month property.

That's £90/month with us against £117/month with John Francis, on the ongoing management fee. Your 3 months free is on top of that.

Both firms protect client money and are members of The Property Ombudsman, so on the essentials your money's equally safe. Where we're clearly different is the fee you pay and the absence of a minimum annual charge.

Source: John Francis published landlord fee schedule (johnfrancis.co.uk), dated September 2020, accessed 14 July 2026. All figures VAT-normalised.

What does John Francis charge to let and manage a property in Swansea?

John Francis's published fee schedule puts full management at 15.6% inc VAT (13% + VAT) of the rent, and let-and-rent-collection at 12% inc VAT (10% + VAT), subject to a minimum of £720 inc VAT per tenancy per year. Let-only is charged at 10% of the rent for the term. Morgan Jones charges 10% + VAT (12% inc) for full management, 6% + VAT for rent collection, and a flat £295 + VAT to find a contract-holder, with no minimum charge.

How much would you save?

On a property let at £750/month, full management works out at £90/month with us (12% inc VAT) against £117/month with John Francis (15.6% inc VAT). That's around £324 a year for the same job, before their minimum annual charge is taken into account.

Do you get less for the lower fee?

No. Our full management covers finding and referencing contract-holders, the occupation contract, rent collection, arrears chasing, maintenance, inspections and Welsh compliance under the Renting Homes (Wales) Act. Both firms protect client money and are members of The Property Ombudsman. The difference is a lower published fee and no minimum annual charge.

3 months free management

Switch to Morgan Jones this month and your first three months of management are free.

Weighing up letting agents in Swansea?

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Thinking of switching to Morgan Jones?

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Regulated & Protected

Rent Smart Wales Registered Welsh Regulation Compliant
The Property Ombudsman Member Ombudsman Member
Deposit Protection Service Deposits Protected
Client Money Protect Client Funds Insured